Nagarjuna Degree College

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RESEARCH AND DEVELOPMENT

PUBLICATIONS:

  1. Dr. Harish Babu S, “Assessment of e-Marketing Strategies in Shaping the Business Performance of Indian Commercial Banks” at “YMER International Journal”, ISSN: 0044-0477, Page No. 573–588, Volume-20, Issue -11, November 2021. Scopus Indexed.
  2. Dr. Harish Babu S, “Post Pandemic Management: Challenges & Opportunities for Recovery, Resilience and Adaptation” at “Journal of Tianjin University Science and Technology”, ISSN (Online): 0493-2137, Page No. 575–590, Volume-54, Issue -7, July 2021. Scopus Indexed.
  3. Dr. Harish Babu S, Titled “A study on types of Psychometric tools used by HR consulting firms and the effectiveness of it in the process of sourcing a right candidate.” at “GIS SCIENCE JOURNAL”, ISSN: 1869-9391, Page No. 1526-1533, Volume-8, Issue-3, March 2021. UGC Care approved Group-II Journal, Scopus Indexed.
  4. Harish Babu S, “Empirical analysis of Currency Exchange rate on Foreign Direct Investment” at Journal of Interdisciplinary cycle research, ISSN: 0022-1945, Volume-XIII, Issue 1, January 2021. UGC Care approved Group-II Journal.
  5. Dr. Harish Babu S, “Impact of the Economic and Personal Empowerment on Achieving Managerial Sucess for SHG Women: A Case Study” at “Journal of Critical Reviews”, ISSN: 7198-7202, Page No. 7198–7202, Volume-7, Issue -19, August 2020. Scopus Indexed.
  6. Dr. Harish Babu S, Titled “Microfinance and Factors Contributing For Economic Empowerment of SHG Women: A Case” at “Palarch’s Journal of Archaeology of Egypt/Egyptology”, ISSN: 1567-214X, Page No. 8357-8368, Volume-17, Issue-9, 2020. Scopus Indexed.
  7. Harish Babu S, “Impact of Visual Merchandising on Impulse Buying Behavior of Apparel Consumers: A Case Study of Bangalore” at “Test Engineering and Management Journal”, ISSN: 0193-4120 Page No. 22933–22959, Volume-83, Issue May-June 2020. Scopus Indexed.
  8. Dr. Harish Babu S,  “Private Cloud Computing Using Aneka Cloud Platform” at “Pramana Research Journal”, ISSN: 2349-5162, Page No. 88-100, Volume-10, Issue-6, June 2020. UGC approved Journal.
  9. Dr. Harish Babu S,  “Migration to Cloud computing – Changing Paradigm in Indian IT Sector” at “International Journal of Scientific & Technology Research”, ISSN: 2277-8616, Volume-9, Issue-4, April 2020. Scopus Indexed.
  10. Dr. Harish Babu S, “Role of Enterprise Size on the Adoption of Cloud Computing and Knowledge Management Practices” at “Test Engineering and Management Journal”, ISSN: 0193-4120 Page No. 23473–23480, Volume-83, Issue March-April 2020. Scopus Indexed.
  11. Harish Babu S, “Knowledge Management System in a Cloud Computing Environment” at “Journal of Emerging Technologies and Innovative Research”, ISSN: 2349-5162, Volume-6, Issue-1, January 2019.UGC approved Journal.
  12. Harish Babu S, “Intensification Of SHG Member’s Through Regional Rural Bank – A Case Study Of Hassan District, Karnataka.” at “EPRA International Journal of Research and Development (IJRD)”, ISSN: 2455-7838(Online), Volume-3, Issue-12, December 2018.
  13. Harish Babu S, “E-Marketing and Its Impact on Society and culture in India – A study conducted from strategic perspective” at “International Journal of Advanced and Innovative Research”, ISSN: 2394-7780, Volume-5, Issue-4(V), October 2018.
  14. Harish Babu S, “Service Quality Gap and its Impact on the Performance of Indian Health Insurance Companies” at “Global Journal of Management and Business Research”, Online ISSN: 2249-4588 & Print ISSN: 0975-5853, Volume-18, Issue-5, June 2018.
  15. Harish Babu S, “Big Data Analytics _ It’s Impact on Changing Trends in Retail Industry” at “International Journal of Advanced Research in Computer Engineering and Technology”, ISSN: 2278-1323, Volume-7, Issue-4, April 2018.
 
  1. Harish Babu S, “Big data technologies for E-business- Future opportunities, challenges ahead and growing trends” at “International Journal of Advanced research in Computer Science”, ISSN 0976-5697, Volume-9, Number-2- March 2018. UGC approved Journal.
 
  1. Nagesh B1* and Sunil M Rashinkar2 A Study on the Process Involved in Mergers and Acquisitions of the Indian Banking Sector Indian Journal of Natural Sciences Vol.13 / Issue 73 /45201-45205/ISSN: 0976 – 0997/ August / 2022
  2. Sharath Natesh, Dr. Vijaya Kumar R S, “THE SUKANYA SAMRIDDHI YOJANA: A STUDY”, International Journal of Research and Analytical Reviews (IJRAR) E-ISSN: 2348-1269, Volume-9 Issue-3, Page No. pp.210-213 September, 2022.
  3. Vijayakumar R S (2022).” Post graduate student’s perception towards organised retailers in  Hassan city”; A Case. The Journal ofOriental Institute , 71 (2), 102-10. UGC approved Journal.
  4. Vijayakumar R S (2022). “Role of Agricultural Cooperatives in Sustainable Rural Development – A Survey of Recent Literature”. Indian Journal of Natural Sciences , 13 (74), 48313-48319. WOS
  5. Vijayakumar R S (2022). “The Sukanya Samriddhi Yojana: A Study. International Journal of Research and Analytical Reviews”, 9 (3), 210-213. UGC approved Journal.
  6. Rajeswari, Financial Literacy: “A Study on Money Management Skills of Working Women with Special Reference to Chennai City”, Indian Journal of Natural Sciences, ISSN: 0976 – 0997, Vol.13 / Issue 73 / August / 2022
  7. Dhakshayini K N, Indian Journal of Natural Science, “Theory, Measurement, Policy and Trends,vol-13, ISSN:663/2022, August 2022.
  8. Dha,kshayini K N ,AGPE The Royal Gondwana Research Journal, “Impact of Demographics on Individual investors behaviour in stock market: A study across Bangalore City” ISSN(E): 2583:1348,Vol 03, Issue 05, June 2022.
  9. Rajeswari, Smitha, Student, Department of BBA, Nagarjuna Degree College, The influence of online mode of learning during covid pandemic: students and teachers – an overview, Indian Journal of Natural Sciences, ISSN: 0976 – 0997, Vol.13 / Issue 73 / August / 2022
  10. Nagesh B, Dr. Sunil M Rashinkar WORKS PLACE CHALLENGES EXPERIENCED BY PUBLIC SECTOR BANK EMPLOYEES: A POST-MERGER SCENARIO. Journal of the oriental institute Vol. 71, Issue 02, No.4, page no:97-101 ISSN: 0030-5324 April-June: 2022
  11. Nagesh B1, Dr. Sunil M Rashinkar2 Merger and Acquisition: A Study on Impact Of M And An On Customers Of Public Sector Banks with Reference to Bengaluru City 2022, Vol. 6, No. 6, 9431-9439 ISSN 2717-7564 July, 2022
  12. Ajay Kumar T, Service Quality in SBI: An Assessment of customer Satisfaction on E-banking Services. Journal of positive school psychology, 2022, vol.6, 4585-4590 (Scopus index)
  13. Rajeswari, Dr. K. Halimunnisa2 Cyber Security and Artificial Intelligence in Social Media, Indian Journal of Natural Sciences, Vol.13 / Issue 74 / , ISSN: 0976 – 0997, /October / 2022
  14. D, “Samateya Kadalu Mamateya odalu”, Topic: Janapada Jeevaseleyaagi Siddalingaiah, Pruthvi Prakashana, ISBN: 978-81-947781-2-7, 2021-22
  15. Dr Nagarathna M, Surana college, International Conference, Topic: Hindi saahitya me naatak ka vivechan, ISBN-978-93-5493-463-6, 2021-22
  16. Eeshaashri R, Conference-SCOPUS Publication-“A Study on Consumer Perception Towards Samsung Smart Mobiles With Reference To Hyderabad City”, International Institute Of Business Studies,, https://journalppw.com/index.php/jpsp/article/view/8971, 2021-22
  17. “Impact of COVID-19 on International Tourism and published at A global Journal of Interdisciplinary Studies” – ISSN- 2581-5628, 2021-22
  18. “Regulatory Policies on Foreign Institutional Investments in India- Pre and Post Pandemic” – IJERBT- ISSN: 2583-1003, 2021-22
  19. Chandrika K, B R Divya Shree, Dr Sindhu N, “PERCEPTION OF FMCG PRODUCTS-PRE AND POST COVID CENARIO,S” Shodhasamhita: Journal of Fundamental & Comparative Research Vol. VIII, No. 1(XXXII) : 2022,ISSN: 2277-7067, 2021-22
  20. B R Divya Shree, Chandrika K,Dr Sindhu N,”PERCEPTION OF FMCG PRODUCTS-PRE AND POST COVID CENARIO, Shodhasamhita”, Journal of Fundamental & Comparative Research Vol. VIII, No. 1(XXXII) : 2022,ISSN: 2277-7067, 2022
  21. Nagarathinam Presented the paper in Brindhavan College and published in Indian Journal of Natural Sciences in the topic “Approach in Modern Green Marketing” Volume 13 / Issue 73 / August 2022 with ISSN : 0976 – 0997, 2021-22
  22. Dr Shrilatha. A, kendriya Vidyalaya n Sidhalingeswara Prakashana, Topic- ‘Rannana Gadhayuddha’ ISBN-978-93-91429-10-2. 2021-22
  23. Aಜಾನಪದ ಸಿಂಚನ , Topic – “ತುಳುವರ ಹಬ್ಬಗಳು ಮತ್ತು ನೆಚ್ಚಿನ ಪಾಡ್ದನಗಳು” ISBN – 978-81-956228-63. 2021-22
  24. A, ” Udalda Kadal” an Anthology in Tulu language published.Collection of poems written by Dr. Shrilatha. A, Published by Thapovana Prakashana.Bangalore. 2021-22
  25. A, “ಚುಟುಕ ಮತ್ತು ಹನಿಗವನ ಸಂಗ್ರಹ” Anthology written by Dr. Shrilatha. A. Published by Thapovana Prakashana, Bangalore. 2021-22.
  26. Dr Nagarathna M, “Maarkandey ke kathaa sahitya ka paksh” International Journal Aalok parv ISSN:2581-3145-RNI No-DELBIL/2013/50974 (volume-12) 2020-21.
  27. Dr Nagarathna M, Kristu Jayanthi college, Chaaru Charitra: Journal, “Hindi saahitya me raam kaavya ki Parampara” ISBN-978-81-948862-5-9.
  28. Rajeswari, “A Four-Day Workweek: Exploring the Causes and Concerns in Indian Organization Emerging Trends, Practices, and Concerns in HRM”, 28-29, ISBN: 978-81-946666-8-4, Page 02, August, 2020.
  29. Uma S,“Security Enhancement by Data locker Technique, 15th INDIACOM: 2021 8th International Conference on: Computing for Sustainable Global Development organised by BVICAM, New Delhi, IEEE Conference ID‐ 51348, ISSN: 0973‐7529, ISBN: 978‐93‐80544-36-6, IEEE part no: CFP2183W‐ART,March 2021.
  30. Rajeswari, “Effectiveness of Marketing Intelligence on Customer Brand Loyalty” – Indian Scenario, Studia Rosenthaliana (Journal for the Study of Research)Volume XII, Issue VI,  ISSN NO: 1781-7838, Page – 43 to 52, June-2020.
  31. Priya Vinesh, “Collision of Robotics and Process Automation technology on Operational efficiency of the Organisation”, Dogo Rangsang Research (DRSR) Journal with ISSN No: 2347–7180. Vol – 10, Issue – 06, No. 5, Page No: 120, June 2020.
  32. A” ಮನಸಿದ್ದರೆ ಮಾರ್ಗ” Research oriented book Published by Dr. Shrilatha. A, Thapovana Prakashana., ISBN 978-93-80555-65-2
  33. A,”Vachanakarthiyaru Prathipaadhisida vycharikayhe”, Aruhu Kuruhu UGC care list Journal, ISSN – 2347- 5048.
  34. Nagarathinam Presented the paper on Consumer Perception: An Empiricial Study on Elements of white goods purchase through online mode.  Published in UGC care group – I Parishodh Journal (ISSN NO : 2347 – 6648) Special Issue : Volume IX, Issue II, February 2020 SP – 1
  35. Navata S, “Evolving cyberocracy – An overview, Internatiinal journal of all Research Education Scientific methods( IJARESM) ISSN-2455-6211, Impact factor 7.429, 2020
  36. Rajeswari, Dr. Datrika Venkata Madhusudan Rao, “Adoption of Digital Marketing Practices in Micro Small Medium Enterprises for Inclusive Growth” International Journal of Recent Technology and Engineering (IJRTE) ISSN: 2277-3878 (Online), Volume-8 Issue-6, March 2020
  37. Madhura, “Kannada Saahitya: Naataka, Rangabhumi mattu Cinema, Topic: Kannada Saahityadalli naatakagalu haagu praadeshika Vaividhyate, Kristu Jayanti College and Vamshi publications, ISBN: 978-81-942108-5-6, January 2020
  38. Nagarathna M, BIMS, National Conference, “Bhaashoon par social media ka rabhaav” ISSN:2455-4839 (special volume Sep-2019)
  39. Nagarathna M, VETFGC, International conference, “Madhyakaal me braj aur avadhi ka saahityik bhaashaa ke roop ki vikaas” ISBN:978-81-941390-5-8, 2019
  40. H A Raghavendra, “Impact of Sales Personnel Effectiveness on Customer Service Delivery”, UGC Care Journal, International Journal of Advance and Innovative Research, Volume 6, (XVI): April – June 2019. Journal No.63571
  41. H A Raghavendra, “Why Customers Prefer Organic Food Products in Bangalore City”, Volume –8, Issue-1, January 2019, ISSN No.2277-8160
  42. Priya Vinesh, St.Joseph’s College of Commerce, Bengaluru, Negative Aspects of Digital Era – A Special Focus on Children, ISBN No: 978-81-943859-1-2, Page No: 84, March 2020
  43. Uma S, Cloud Security ‐ Hybrid Storage Model, 2nd National Conference on communication Technology and Network Security, UGC Journal no: 64718, ISSN-2456-3307, Impact factor 4.032, IJSRCSEIT, Volume-4, Issue-7, http://ijsrceit.com/CSEITI94729, October 2019
  44. Nagarathinam, published a paper in the Journal of Gujarat Research Society, a UGC – Care listed Journal Volume 21, Issue 13, December 2019, ISSN: 0374 – 8588.
  45. Shrilatha A, Kristhu Jayanthi college, topic- Tulu Janapada vyvidhya. Government I grade College Devanahalli topic- ‘Mahila shoshane’ ISBN – 978-93-5351-086-2. 2019
  46. Shrilatha A “Challenges in higher educationin India” ISBN – 978-81-928928-9-4. 2019
  47. A, Dr. Shri ChaChani I first grade College, Cikkaballapura, Kannada Sahithya Parishat. Associated with CIIL Mysore ” Kannada Tulu Bhasha Samarasya” ISBN -978-81-920681-7-6. 2019
  48. A, Pandicherri University, Journal – Women empowerment and Entrepreneurial Dimensions “Empowerment of Women in India” ISBN -978-93-5321-678-8, 2019
  49. A. Kristu Jayanthi College, ” Tulu Jana vyvidya Samskuthika mattu Saahithyaka moulyaglu  2019
  50. A, An Anthology in Kannada Children poetry – “Chinnara Gana” by Thapova Prakashana selected by Government of Karnataka. (Library) 2019
  51. A, Lal Bahadur Shastri Government College R.T nagar, National ConferenceMy Topic – ” Kannada Madhyama mattu Jagathikarana ” ISBN – 9978 – 81 – 940165 – 4 -0.
  52. A, Pondicherry University, Topic – Wellness Education – A Critical Analysis, ISBN – 978 – 93- 53463. – 21 – 2. 2019
  53. A, Kristu Jayanthi Autonomous College, ” ಕನ್ನಡ ಸಾಹಿತ್ಯ, ನಾಟಕ, ರಂಗಭೂಮಿ ಮತ್ತು ಸಿನಿಮಾ”ISBN – 978 – 81-942208-5-6. 2019
  54. Kavitha M, Navata S, Integration of MOOCS with traditional learning, Multidisciplinary National conference, ISBN 978-93-5382-464-8, Issue 20 September 2019
  55. Navata S, “Increasing financial fraud posing new challenges to cyber security”, UGC approved Research Journal, ISBN- 978-935406-186-8, Impact factor 7.6
  56. Nagarathna M, Hansraj college ,Delhi University, Bhashaa sahodari-Hindi Aalekh -Dakshin Bharath me Hindi ka Prabhaav :RNI No-DELHIN/2017-75205
  57. Uma S, Digital Transformation in Market by AI-Chatbot, Multidisciplinary International Conference on ‘Innovation and Human values: Thriving in a VUCA world “,ISSN: 2249-058,Impact factor ‐119,15th and 16th March 2019
  58. Rajeswari, Customer Inclination Towards E – Banking Services: An Empirical Study in Hyderabad City”, International Journal of Research and Analytical Reviews( IJRAR) E- ISSN: 2348- 1269, P – ISSN 2349-5138, Impact factor 5.75, Volume 6, Issue 1 February 2019.
  59. Navatha S, Kavitha M, Correlation between big data and cloud computing, UGC approved journal, p-IISN 2349-5138, Issue 14 October 2019.
  60. Rajeswari, Consumer Preference of Branded Chocolate with Special Reference to Hyderabad City”, International Journal of Management and Social Sciences (IJMSS), Volume 8(1.2), p-ISSN 2249-0191: e- (ISSN2349-9761) of SPEAK FOUNDATION, September_ 2018
  61. Nagarathinam, A study approaches in Modern Green Marketing in the National Conference  presented and published with ISBN : 978-81-936440-6-5 on February 2 & 3 2018.

FUNDED PROJECTS

Name of the faculty TITLE OF THE PROPOSAL FUNDING AGENCY FUND RECIEVED/S ANCTIONED ACADEMIC YEAR REMARKS
Dr. Shrilatha. A. Indian Constitution Assembly Government of Karnataka INR 40000 2018-19 400 pages Translated from English to Kannada – Completed
Dr. Shrilatha. A. “ಭೂಮಿಯ ಮೇಲೆ ಶಾಂತಿ” INR 5000 2010 “Peace on the earth” written by John Pope 23rd, Italy Translated old English to Kannada – Completed

PATENTS

SL.NO PATENT APPLICATION NUMBER/ DESIGN NO   PUBLISHED DATE JOURNAL NO/ JOURNAL DATE INVENTORS NAME/ FACULTY NAME YEAR OF GRANT
1 358775-001 17/02/2022 18/2022 6/5/2022 Dr. K.  RAJESWARI 2022

PUBLISHED BOOKS

Sl.No Author Name Name of the Text Book ISBN Year Publisher
1 Dr. Harish Babu S, Corporate Financial Management ISBN: 978-93-90352-58-6 2020. Vision Book House
Financial Literacy 978-93-5495-427-6 2021 Vision Book House
Sl.No Name of the Faculties and Co Author Name Name of the Textbook ISBN – NO Year of Publishing Edition Publishing House
1. B R Divya Shree,Jayaram Kanzal,Amrutha K.P Financial services 978-93-5495-413-9 2021 First edition Vision book house
2. B R Divya shree and 6 authors Indian Accounting Standards and IFRS 978-93-5495-421-4 2021 First edition Vision book house
3. Manjula J M Rekha M P R Savitha Vibha V Entrepreneurship Development 978-93-5433-821-2 2021 First edition Vision book house
4. Dr.K.Rajeswari MONETARY SYSTEM ISBN: 978-93-5596-178-5 2022 First Edition HIMALAYAN PUBLICATIONS
5. Dr.K.Rajeswari SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT ISBN: 978-93-5495-407-8 2022- Dec First Edition VISION BOOK HOUSE,
6. Dr.K.Rajeswari MANAGEMENT PRINCIPLES AND APPLICATIONSAPPLICATIONS ISBN: 978-93-5495-407-8 2022- June First Edition VISION BOOK HOUSE
7 Dr.K.Rajeswari INTERNATIONAL FINANCE ISBN: 978-93-5596-327-7 2022- Dec First Edition VISION BOOK HOUSE
8 Dr.K.Rajeswari INTERNATIONAL FINANCE 978-93-5596-525-7 2022-Dec First Edition VISION BOOK HOUSE